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cta2633-FootLocker.jpg
(177k)
Car 2633, stopped on a southbound trip at Belmont
on July 21, 2003, is one of several Red Line cars to carry
the Foot Locker car side ad, many of which were applied
after the All-Star Game that is featured in the ad. The left
two-thirds of the ad's width is a photo of a baseball
stadium field's sidewall at the 475 foot mark, with a person
in a referee's uniform changing the wall with white paint to
read, "4,750 FT. To Foot Locker". A
circular All-Star Game logo is above and to the right. The
right third of the ad has a white background with products
connected to the All-Star Game, including a t-shirt, two
jerseys, and two baseball caps.
(Photo by Graham Garfield)
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cta2784-RCN.jpg
(203k)
Car 2784 leads the first four cars, with RCN car side ads,
of an eight car Red Line train passing Armitage
southbound on June 19, 2003. The three different RCN ads
have a uniform format with the details varying from ad to
ad. Each has a photo on the left side (ostensibly) of a RCN
employee, with their name and job title in small white text
near the bottom of the photo. The rest of the ad has a red
background. About a third of the way down from the top is a
maroon band with a tagline (different on each of the three
ads) in white lettering. Below that is the phrase, "Get
Cable TV, Phone and Internet in one bundle." in smaller
white letters. Finally, just a few inches up from the bottom
of the ad is an orange/yellow stripe with, "Call
1.800.RING.RCN" in white letters on the left and a white RCN
logo on the right. (Photo by Graham
Garfield)
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cta2787-RCN.jpg
(185k)
Car 2787, breezing past "local" stop Armitage
while heading south on the Red Line on June 19, 2003, is
sporting an RCN car side ad on its motorcab side. RCN Direct
Sales Representative Cherilyn R. is telling potential
clients that, "There's strength in numbers."
(Photo by Graham Garfield)
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cta2955-pork.jpg
(188k)
cta2701-pork.jpg
(138k)
cta2702-pork.jpg
(136k)
National Pork Board's series of eight different catchy,
pithy, and sometimes just downright quirky ads for "the
other white meat" saturated the Red Line in the summer of
2003. The ads had a buff/pale yellow background and across
the width of each ad is a tagline in large black letters,
which is different on each of the eight different versions.
Below that was a National Pork Board logo, the motto "The
Other White Meat." in black letters to the right of the
logo, and "Illinois Pork Producers" in smaller black letters
below the motto. "Small print" wording was located in both
the lower left and lower right corners in black
lettering.
Above left: Car 2955, part of a southbound Red
Line train stopping at Belmont
on July 1, 2003, tries to entice increased pork consumption
with this little rhyme: "One potato. Two potato. Three
potato. Pork." (Photo by Graham
Garfield)
Center left: While boarding and alighting
passengers northbound at Belmont
on July 3, 2003, car 2701 boldly states on a non-cab side
ad: "Barbecue... it's a pork thing." (Photo
by Graham Garfield)
Below left: Immediately behind the above ad, car
2702 invites waiting riders to, "Go ahead, make my pork
chop. (Photo by Graham Garfield)
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cta2718.jpg
(94k)
After pulling around the Howard
loop track, as the train on the right is preparing to do, a
Red Line train of 2600s,
led by car 2718, is pulling into the southbound platform at
Howard to load
passengers for the trip to 95th/Dan
Ryan on July 2, 2003. (Photo by Leon
Kay)
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cta3179-target.jpg
(116k)
Target stores' fourth ad wrap, applied in Summer 2003, was
seen on 24 cars spread across three lines. The design, with
its white background and figures rendered in red halftones
wearing clothes with the Target logo, is seen on Blue Line
car 3179, bringing up the rear of a northbound train that
has pulled into O'Hare
Terminal on July 2, 2003. (Photo by Leon
Kay)
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cta2842-Target.jpg
(181k)
The smooth sides of the 2600-series
cars allow the graphics of the newest Target wrap -- modeled
on car 2842 at Belmont
on August 15, 2003 -- to come through with a clarity and
vibrancy disrupted by the corrugation of their 3200-series
brethren in the same wrap. The design has models in red and
white clothes with Target logos on a red background. Just in
time for Fall, the scene depicts a "wind-swept" theme, with
the models appearing to struggle (joyfully, of course)
against a hard wind while the clothes flap in the breeze.
(Photo by Graham Garfield)
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cta2996-ChicagoMarathon.jpg
(137k)
Car 2996's motorcab side sports the "Be One in a Million"
car side ad for the Chicago Marathon, seen heading downtown
at Wellington
on October 4, 2003. The ad has a "26.2 Curb Crew" logo on
the left side and on the right side is a photo of someone on
the sidelines holding up a sign. In between, along the top,
is the tagline "Be One in a Million!" in white letters.
Below that is some small print, then "26.2 Curb Crew", both
in purple. Below that is more small print in white letters,
with three sponsor logos along he bottom of the ad.
(Photo by Graham Garfield)
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